FreeGuides for tourism boards and councils
Give visitors a reason to stay longer and explore further.
Fund self-guided walking tours so they are free for everyone, put QR codes on signs and in visitor centres, and see how many people take them. Visitors need no app: each tour opens in their phone’s browser.
What you get
FreeGuides for tourism boards and councils
Free for every visitor
Tours funded by a council or tourism board are free on FreeGuides Tours, with no subscription and no account for visitors.
A live map and a story at every stop
Visitors follow a live map that shows where they are and hear the story behind each place, read aloud.
QR codes for signs and counters
Every tour has its own link and QR code for signage, printed maps and visitor centre counters.
Found by people planning a trip
Each tour gets its own page on FreeGuides Tours, built to be found on Google and in AI search.
Beyond the main street
Drop a pin anywhere on the satellite map, so nature walks, lookouts and places with no business listing can be stops too.
A virtual visitor centre
Tourism boards also use FreeGuides as a virtual visitor centre: one QR code for local information, recommendations on a map and the area’s tours.
Tourism boards and councils: common questions
Do visitors pay for the tours we fund?
No. Tours funded by a council or tourism board are free to take on FreeGuides Tours.
Do visitors need to download an app?
No. Tours open in the phone’s web browser from a link or a QR code.
Who writes the tours?
You can write them yourselves or with local guides. Local guides, hotels, hostels, councils and tourism boards all publish tours on FreeGuides.
How long should a tour be?
Between 90 minutes and 3 hours, with fewer than 20 stops, works best for walkers.