Digital compendium
Brand standards, pushed to every property
Parent and child property sync keeps brand content consistent while each hotel edits its own local details.
How the digital compendium works →
FreeGuides for hotel groups
One guest experience across every property, with each one still local.
Set brand standards once in a parent account and push them to every property, while each hotel keeps its own neighbourhood tips, tours and events. Compare engagement across the portfolio in one place.
Trusted by teams at IHG, Accor and Radisson properties.
Trusted by leading hotel groups and hostels worldwide
3,500,000+
Happy Guests
163
Cities
37,304+
Rooms
Sound familiar?
What gets in the way today
Inconsistent guest information
Every property writes its own binder, in its own way.
Slow, expensive rollouts
Custom apps take months per brand.
No view across the portfolio
You can’t see what guests use at each site.
Systems that don’t talk
Guest content lives apart from operations.
What you get
FreeGuides for hotel groups, feature by feature
Analytics
Every property, side by side
Compare scans, engagement and activity revenue across the portfolio.
How analytics works →
Eli, the AI receptionist
One assistant, trained per property
Eli answers from each property’s own information, in every guest’s language.
How Eli works →
Bookable activities
Commission at every site
Activities configured for each city, with commission to each property.
How bookable activities works →
Why FreeGuides
Why hotel groups choose FreeGuides
Fast to roll out
We set up each property for you; there’s nothing to build.
Consistent and local
Brand content from the parent, neighbourhood tips from each hotel.
Integrated
The PMS integration is rolling out on Mews, with Cloudbeds next.
No app for guests
Nothing to download at any property.
Getting started
From first call to guests scanning
- 1
Talk to sales
Tell us how many properties you run, the brands they trade under and your PMS.
- 2
We build it for you
Your compendium, local map, activities and first three walking tours.
- 3
Make it yours
Check it over, add your photos and tone of voice, and switch on what you need.
- 4
QR codes go out
200 QR stickers are free; stands and key cards if you want them.
- 5
Go live and watch it work
Guests scan; you see scans, clicks and revenue in your dashboard and a monthly report.
Talk to sales
Planning FreeGuides across your group?
Tell us how many properties you run, the brands they trade under and the PMS you use, and we’ll come back with a plan for the whole portfolio.
Hotel groups: common questions
How do parent and child accounts work?
Brand-wide content lives in the parent account and syncs to each property; each property edits its own local details.
Can we compare properties?
Yes. Analytics show scans, engagement and activity revenue per property.
Does FreeGuides work with our PMS?
The PMS integration is rolling out now on Mews: online check-in, upgrades, early check-in, late check-out and stay extensions, all written into Mews. Cloudbeds is next and Oracle OPERA Cloud is on the way. Tell us your PMS when you talk to sales.
Can we try it on one property first?
Yes. Create your own demo for any one of your properties, or talk to sales about the whole group.
FreeGuides for other stays
See FreeGuides on your own property.
Tell us about your property in two minutes and we’ll build your own demo: your compendium, local map, AI receptionist and first walking tours. Prefer to talk it through? Book a meeting with the team.