Product
Everything behind one QR code.
FreeGuides is a guest experience platform for hotels and hostels that covers the whole guest journey, from planning the trip to coming back. Travellers find partner properties on What’s On by FreeGuides and book direct. On property, one QR code runs self check-in, a digital compendium, reservations and an AI receptionist called Eli, in the guest’s own language and with no app. Off property, it earns the property revenue from the tours, excursions and shows guests book.
The guest journey
With your guests for the whole trip.
From the first search to the next stay.
- 01Planning
“I want to take a trip.”
Travellers find things to do on What’s On, picked by local hotels and hostels.
For youSeen before guests choose where to stay.
- 02Booking
“Where should we stay?”
Partner properties are listed on What’s On, and guests book with you directly.
For youMore direct bookings.
- 03Arriving
“We’ve just landed.”
Online check-in before they arrive, then one QR code for everything about the stay.
For youShorter queues at the desk.
- 04Staying
“Can we book the spa?”
Eli answers questions day or night, in the guest’s language, and passes the rest to your team.
For youFewer repeat questions at reception.
- 05Exploring
“What should we do tonight?”
Tours, day trips and shows to book, alongside your own events.
For youCommission on what they book.
- 06Coming back
“Let’s come back next year.”
Late check-out, extra nights and a review request at the right time.
For youGuests who return.
Digital compendium
In every plan
A branded digital compendium for hotels and hostels. Guests scan one QR code to see Wi-Fi, check-in times, breakfast, house rules and local tips in their own language. No app, update it in seconds.
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Eli, the AI receptionist
In Premium
Eli is an AI receptionist trained only on your property information. It answers guest questions 24/7 in their own language and hands over to staff when it should.
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Self-guided walking tours
In Premium
Give guests GPS-guided, narrated walking tours of your neighbourhood, written by your team with an AI tour generator. FreeGuides builds your first three tours for you.
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Events & excursions
In every plan
A What’s On calendar for your guests that fills itself: GetYourGuide and Viator excursions, GuruWalk walking tours, Ticketmaster shows and your own self-guided tours, around the events you run. You earn commission on partner bookings.
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Bookable activities
In every plan
Guests book local tours, experiences and treatments through your FreeGuides profile, at the same price as booking direct, and your property earns commission on every booking.
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PMS integration & online check-inNew
In Premium
Connect FreeGuides to your PMS: guests check in online before they arrive, buy upgrades, early check-in and late check-out, and extend their stay from their phone, with every charge written into your PMS. Rolling out now, starting with Mews.
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Guest group chat
Hostels from Standard, hotels in Premium
A private, property-only group chat for current guests. Guests leave automatically on their check-out date, phone numbers are never shared, and staff can schedule announcements and pin the day’s plans. GDPR compliant.
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Analytics
In every plan
See how many guests scan your QR code, what they click, which tours they finish, where they come from and what they spend. Real-time dashboard plus a monthly email report.
Learn more →See FreeGuides on your own property.
Tell us about your property in two minutes and we’ll build your own demo: your compendium, local map, AI receptionist and first walking tours. Prefer to talk it through? Book a meeting with the team.