FreeGuides for hotels

Every guest question answered before it reaches your front desk.

One QR code in every room opens your compendium, a 24/7 AI receptionist, your best local tips and a What’s On of excursions and events, in the guest’s own language. Connect your PMS and guests check in online and buy upgrades and late check-out too. Nothing for guests to download, nothing new for your team to learn.

From A$128/month per property · Premium from A$200 · See plans →

Used by IHG, Accor, Radisson and Capella properties, including Novotel Sydney on Darling Harbour.

A hotel lobby with velvet armchairs, a fireside lounge and the bar beyond

Trusted by leading hotel groups and hostels worldwide

3,500,000+
Happy Guests
163
Cities
37,304+
Rooms
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Sound familiar?

What gets in the way today

  • Repeat questions at the desk

    Wi-Fi, breakfast, late check-out. The compendium and Eli answer them before they reach reception.

  • Printed binders nobody reads

    Replace them with one QR code you can update in seconds, in every language.

  • Queues at check-in

    Registration forms at the desk after a long journey. Online check-in sends guest details to your PMS before they arrive.

  • Revenue that walks out the door

    Guests book tours, day trips and shows anyway. Without you, the commission goes to someone else.

A stay with FreeGuides

What your guests get, from booking to check-out

  1. Before arrival

    Checked in before they land

    Guests check in online from your FreeGuides link, straight into your PMS, and read parking and arrival details before they travel.

  2. Check-in

    One scan in the room

    The QR code on the bedside table opens your compendium in the guest’s language. No app, no login.

  3. First evening

    Dinner, sorted

    Your recommendations map and Eli answer “where should we eat?” at 9pm, without a call to reception.

  4. Next day

    Out exploring

    A walking tour from your door, or an excursion from your What’s On that earns the hotel commission.

  5. Check-out

    Late check-out, sold

    A late check-out offer near departure, written straight into your PMS, and check-out details without a queue.

What you get

FreeGuides for hotels, feature by feature

Digital compendium

Your compendium, in every room and every language

Replace the room binder with a branded guide guests open from a QR code on the bedside table. Wi-Fi, breakfast and check-out times sit at the top; dining, spa, parking and house rules are one tap away. Change it once and every room has the update.

How the digital compendium works →
The FreeGuides compendium for Novotel Sydney on Darling Harbour: check-in and check-out times, in-room dining, dining offers and Wi-Fi
Eli, the AI receptionist

A receptionist that never clocks off

Eli answers routine questions 24/7 from your own information, in the guest’s language. When a guest needs a person, Eli hands them to reception, and medical or safety issues go straight to staff.

How Eli works →
Eli, the FreeGuides AI receptionist at Novotel Sydney on Darling Harbour, answering a guest in Chinese about a broken heater and arranging maintenance
PMS integration & online check-in

Online check-in, upgrades and late check-out, in your PMS

Guests check in online before they arrive, add an upgrade, breakfast or a late check-out, and extend their stay from their phone. Every sale is written into your PMS at your own prices, and room keys stay with your team. Rolling out now on Mews, with Cloudbeds next.

How the PMS integration works →
The Central House Madrid Lavapiés guest profile with Group Chat, Extend Your Stay and Contact Reception buttons
Events & excursions

Revenue from guests when they’re out

Your What’s On fills itself with excursions, walking tours and shows from GetYourGuide, Viator, GuruWalk and Ticketmaster, and guests book tours and treatments through Activities at the same price as booking direct. You earn commission on every booking, with no stock and no staff time.

How events and excursions works →
The What’s On at Novotel Sydney on Darling Harbour: a seven-day strip, happy hour at the hotel bar next, and the evening’s events in town
Self-guided walking tours

Your concierge’s best tips, as a walk

We build three self-guided walking tours that start at your door. Guests follow a live map with stories at every stop, and your hotel becomes part of how they remember the city.

How self-guided walking tours works →
Self-guided walking tours from The Sebel Quay West Sydney: Darling Harbour and Barangaroo, History and Heritage, Arts and Culture and Sydney in a Day
Analytics

See what guests actually look for

Track QR scans, the categories guests open, tour completion and guest countries, with a monthly report in your inbox. Put the answers they want first.

How analytics works →
The FreeGuides analytics dashboard showing profile visits, time spent on the profile and on tours

Plans and pricing

Plans for hotels

Plans start at A$128 a month. Your price depends on your property’s size and location.

Group

Contact us

For groups and chains, priced together

  • Everything in Premium, plus
  • Shared branding
  • Brand compliance
  • Group analytics
  • Shared ESG goals
  • Shared loyalty
  • Group billing
  • Group insights
Book a time with our founder

Also in every plan

  • Bookable activities, with commission to you
  • Your logo, colours and photos
  • Every guest’s language, automatically
  • QR codes for every room

Free to set up, and your 10-day free trial starts once guests are scanning your QR codes. Save up to 30% with a longer term paid up front, and pay in your own currency.

In every plan (Basic)

  • Digital compendium

    Replaces the room binder and printed cards in every room, in every language.

  • Events & excursions

    A What’s On that fills itself with tours, day trips and shows, with commission to the hotel.

  • Analytics dashboard

    Scans, clicks and revenue, plus a monthly report for your owner.

Premium adds

  • Local recommendations map

    Your concierge’s favourite restaurants and bars on a map guests actually use.

  • Self-guided walking tours

    Walking tours from your door, built for you, that guests take without staff.

  • Eli, the AI receptionist

    Answers night-shift and repeat questions in every language, and hands over when it should.

  • PMS integration & online check-inNew

    Online check-in, upgrades, late check-out and extra nights, written into your PMS.

  • Upsell pop-ups & offers

    Late check-out, breakfast and transfer offers shown at the right moment of the stay.

  • Loyalty toolsSoon

    Invite guests into your loyalty programme for their next stay.

What it could earn you

What FreeGuides could be worth to your hotel

Plan

Estimated value every month with Premium

A$2,178

A$1,058 new revenueA$1,120 costs and staff time saved≈ 720 guest bookings a month
Premium planA$235 / mo
Left over after paying for itA$1,943 / mo
Return on the plan9.3×

Plan price at the base rate for 80 rooms; your location can move it. Not counted: upgrades, late check-outs and extra nights sold through your PMS, which depend on your own prices.

Show the working

Every figure comes from our deliberately conservative model. Partner commission on excursions, tours and activities is 5%, about A$3 a booking.

FeatureWhat it does for youHow we got the numberPer month
Digital compendiumSavesPrinting and reprinting compendiumsBinders, in-room cards and menu reprints, ~A$45 a monthA$45
SavesFront-desk time on repeat questions6 hours a month of "what time is checkout, where is the laundry"A$210
Bookable activitiesEarnsCommission on tours and experiences4% of guests book, ~A$3 commission a booking (5%)A$86
Events & excursionsEarnsCommission on excursions, tours and shows8% of guests book one from your What’s On, ~A$3 commission a booking (5%)A$173
SavesThird-party ticketing feesStripe-ticketed in platform instead of an events platform’s cutA$25
SavesSign-up sheets, reminders and door lists3 hours a month of manual RSVP wranglingA$105
Local recommendationsSavesWriting and reprinting local tips2 hours a month keeping the local list currentA$70
Self-guided walking toursSavesStaff walking guests around the neighbourhood3 hours a month of staff-led orientationA$105
EliEarnsUpsells Eli closes out of hoursAnswers and sells at 2am, when the desk is closedA$324
SavesFront-desk and night-shift questions answered for you14 hours a month of questions Eli handles in the guest’s languageA$490
Upsell pop-ups & offersEarnsUpsells: late checkout, breakfast, transfers3% of guests take an offer, ~A$22 margin eachA$475
SavesA separate guest-messaging toolReplaces a A$70/month campaign or messaging subscriptionA$70

Guest bookings a month = rooms × occupancy × 30 ÷ average stay. Estimates, not a promise: your numbers depend on your guests, your city and how you use the platform. All figures in Australian dollars.

Why FreeGuides

Why hotels choose FreeGuides

  • Nothing to download

    Guests scan and it opens in their phone browser. No app store, no login, no adoption problem.

  • Set up for you

    We build your profile, local map, activities and first three tours, and post you QR stickers and wooden stands.

  • It earns its keep

    Commission on excursions and activities when guests are out, and upgrades and late check-outs sold into your PMS when they’re in.

  • Ready for groups

    Parent and child accounts keep brand content consistent across properties, and the PMS integration is rolling out on Mews.

How it compares

FreeGuides vs. the usual way

FreeGuides compared with Printed compendium, Custom hotel app, Front desk only
CapabilityFreeGuidesPrinted compendiumCustom hotel appFront desk only
Guests use it without downloading anythingYesYesNoYes
Answers questions 24/7YesNoPartlyPartlyNight shift
Every guest reads it in their own languageYesNoPartlyPartlyStaff languages
Update content instantlyYesNoReprintPartlyNot applicable
Online check-in, straight into your PMSYesNoPartlySome appsNo
Upgrades and late check-out sold into your PMSYesNoPartlyPartlyIf asked
Earn commission on excursions, tours and showsYesNoPartlyPartly
Self-guided walking tours from your doorYesNoNoNo
See what guests look atYesNoYesNo
No development projectYesYesNoMonths of buildYes

YesPartlyNoNot applicable

Getting started

From demo to guests scanning

  1. 1

    Create your own demo

    Two minutes: your property’s name, address and website.

  2. 2

    We build it for you

    Your compendium, local map, activities and first three walking tours.

  3. 3

    Make it yours

    Check it over, add your photos and tone of voice, and switch on what you need.

  4. 4

    QR codes go out

    200 QR stickers are free; stands and key cards if you want them.

  5. 5

    Go live and watch it work

    Guests scan; you see scans, clicks and revenue in your dashboard and a monthly report.

Hotels: common questions

Do hotel guests need to download an app?

No. Guests scan the QR code in their room and FreeGuides opens in their phone’s browser, in their language.

Can FreeGuides match our brand?

Yes. Your logo, colours, photos and tone of voice. Hotel groups can keep brand content in sync from a parent account while each property keeps its own local tips.

Does FreeGuides work with our PMS?

Yes. The PMS integration is rolling out now on Mews: online check-in, upgrades, early check-in, late check-out and stay extensions, all written into Mews. Cloudbeds is next and Oracle OPERA Cloud is on the way. On another PMS? Tell us when we talk.

Can guests check themselves in?

Guests check in online before they arrive: their contact details, arrival time and preferences go straight into your PMS. Room assignment and keys stay with reception, so arrival is a quick handover.

What happens when Eli can’t answer a question?

Eli answers from your own compendium, tips and tours. If it can’t solve something in two tries it hands the guest to reception, and medical or safety issues go straight to a person. You can read every conversation.

How does the hotel earn when guests go out?

Guests book excursions, walking tours and shows from your What’s On through GetYourGuide, Viator, GuruWalk and Ticketmaster, and tours and treatments from Activities at the same price as booking direct. The hotel earns commission on every booking, and we set it up for your city.

How much does FreeGuides cost for hotels?

Plans start at A$128 a month for Basic and A$200 for Premium. Your price depends on your property’s size and location; 80 rooms in Australia pay A$150 for Basic and A$235 for Premium. Create your own demo or book a meeting for your exact price.

What is in each plan?

Basic: digital compendium, events & excursions and analytics dashboard. Premium adds local recommendations map, self-guided walking tours, the AI receptionist Eli, PMS integration & online check-in (rolling out now), upsell pop-ups & offers and loyalty tools (coming soon). Group: everything in Premium, plus shared branding, brand compliance, group analytics, shared ESG goals, shared loyalty, group billing and group insights across your properties, priced together.

Do you charge per room?

Not per room. You pay one monthly price for the property, set by its size (under 100 rooms, 100 to 249, or 250 and over) and its location.

Is there a free trial?

Yes. Setting up is free, and your 10-day free trial starts once guests are scanning your QR codes. You choose a plan after that.

Is there a lock-in contract?

No. Pay month to month and cancel any time, or commit for 6 months to 3 years for 5% to 20% off. Paying a year up front takes off another 10%.

Are the QR codes included?

Yes. 200 QR stickers are free. Wooden stands and key cards are available if you want them.

See FreeGuides on your own property.

Tell us about your property in two minutes and we’ll build your own demo: your compendium, local map, AI receptionist and first walking tours. Prefer to talk it through? Book a meeting with the team.