The Power of Customisation: How FreeGuides is Empowering Hotels to Create Seamless Guest Experiences

In today’s hospitality industry, hotels are continuously seeking ways to differentiate themselves. Every detail, from the design of the lobby to the way guests interact with hotel services, plays a crucial role in shaping the overall guest experience. However, one common challenge many hotels face is the need for consistency across digital touchpoints. Often, hotel guests encounter multiple apps, disconnected information sources, and a lack of cohesive branding, leading to a fragmented experience.

For hotels, this fragmentation can affect guest satisfaction and engagement. How can they offer a seamless, unified experience that feels like an extension of their brand while still providing the high-quality services and local experiences guests demand?

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At FreeGuides, we’ve listened to our hotel partners and have taken significant steps to help solve this challenge. Our mission has always been to enhance guest engagement while maximising value for hotels, and we’re excited to introduce three powerful customisation updates that do just that:

1. Customised Colours: Hotels can now tailor the colour scheme of their FreeGuides profile to match their brand identity, creating a seamless visual connection for guests as they interact with the platform. No more generic interfaces — the QR code-driven experience feels like it belongs to the hotel itself.
2. Customised Fonts: A small detail, but one that makes a big impact. Hotels can now incorporate their own fonts, reinforcing their brand’s look and feel throughout the guest’s journey.
3. Custom Tabs: FreeGuides now offers the ability to customise tabs, allowing hotels to highlight specific services, amenities, or local experiences that align with their brand’s personality. Whether it’s promoting a spa package, dining options, or exclusive local tours, hotels can guide guests exactly where they want them to go.

These updates allow hotels to fully integrate FreeGuides into their operations and guest communications, creating a unified experience that feels natural and consistent at every touchpoint.

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Why is Customisation So Important?

‍Customisation isn’t just about aesthetics; it’s about creating a magical, immersive experience for guests. When the interface matches the hotel’s brand — from the colours to the fonts to the layout — it feels like the hotel is walking the guest through their journey, from check-in to checkout. This level of customisation helps hotels establish a deeper connection with their guests, making them feel more comfortable and engaged.

How easy is it to customise these elements? FreeGuides has streamlined the process so hotels can quickly make these changes in just a few steps:

1. Customising Colours and Fonts: Simply log into the FreeGuides platform, navigate to your profile settings, and choose your hotel’s signature colours and fonts. These updates are reflected instantly, and shown on the mobile preview, ensuring that guests see your brand at every interaction point.
2. Custom Tabs: Hotels can easily add or change tabs by accessing the admin panel. As shown below, you can easily change a heading from Tours, to something more suiting like Adventures or Journeys. Whether you want to promote a special event or update local recommendations, the platform allows full flexibility to adjust tabs based on your hotel’s current offerings and priorities.

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These simple steps ensure that hotels have full control over how they present themselves through the FreeGuides platform, making it a perfect extension of their brand. With these customisation options, hotels can now provide a seamless, branded experience that elevates the guest journey.