Expanding Our Reach: How FreeGuides is Transforming Guest Experiences with The Elite Venue Selection in the UK

In today’s competitive hospitality industry, providing a seamless and memorable guest experience is more challenging than ever. Guests expect more than just a comfortable stay — they want an experience that extends beyond the hotel walls. However, for many hotels, this can be a logistical nightmare. Disconnected QR codes, fragmented information, and a lack of streamlined digital touchpoints often leave guests feeling frustrated rather than impressed.

For hotel groups like The Elite Venue Selection, with multiple properties across the UK, managing guest information efficiently while ensuring a consistent experience across all venues is essential. But how do they achieve that without overwhelming guests with different platforms and QR codes?

FreeGuides is proud to have partnered with The Elite Venue Selection to solve this very challenge. Our collaboration is designed to simplify and enhance the guest experience by consolidating all their QR codes, information, and local recommendations into one easy-to-access platform. Now, every guest staying at any of The Elite Venue Selection’s hotels can access everything they need — from room service to exploring local attractions — in a single, streamlined platform.

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What makes this partnership special is the shared vision of creating a guest experience that doesn’t end at check-out. Shaun, Lana Watkiss, and Conor Georgiou of The Elite Venue Selection have been instrumental in bringing this vision to life. Their dedication to ensuring guests enjoy not only their stay but also their time exploring the UK aligns perfectly with FreeGuides’ mission.

Through this partnership, we’re revolutionising how guests interact with The Elite Venue Selection, making it easier than ever to access local experiences, hotel services, and more, all while maintaining a consistent and elevated level of service.

The implementation of FreeGuides within The Elite Venue Selection has been smooth and effective:

1. Consolidation of QR Codes: All previously separate QR codes, from menus to local recommendations have been integrated into one unified platform. This allows guests to easily access all information without juggling multiple apps or codes.
2. Easy Access to Information: Guests simply scan a single QR code, which is prominently displayed in their rooms, elevators, and confirmation emails. This takes them to a branded platform that feels like an extension of the hotel itself, offering everything they need for an unforgettable stay.
3. Streamlined Guest Experience: Whether it's accessing hotel amenities, booking local experiences, or exploring recommendations tailored to their interests, guests now have all the information at their fingertips. This has significantly enhanced both engagement and satisfaction across all The Elite Venue Selection properties.

We’re excited to see how this partnership evolves and continues to enhance guest experiences across the UK. At FreeGuides, we’re committed to expanding internationally while staying true to our core mission: helping hotels create deeper connections with their guests and offering solutions that add real value.

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