FreeGuiding Principles

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User obsession

We start with the user and work backwards. We make every moment magical.

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Ownership

We are owners, custodians of adventure. Entrusted with secrets and treasures

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Keep exploring

We are explorers of the discovered and hidden world. We never finish learning and always seek to improve ourselves.

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Always SUPER

Good enough is not good enough — we owe it to our Guides and Explorers. Bugs get squashed quickly and without hesitation. We are SUPER.

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Bigger is better

Thinking small is a self-fulfilling prophecy. We create and communicate boldly, inspiring results.

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Shoot often

Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk-taking.

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Frugality

We are FreeGuides. Constraints breed resourcefulness, self-sufficiency, and invention.

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Data drives results

Everything is an assumption until proven otherwise. Data isn’t made, it's discovered and sort-after.