Culture
A Day in Florence
Scan to start — on your phone
This is a self-guided experience you follow on your phone. Point your camera at the code, pay a one-off fee (€2 / A$3 / US$2 by region), and it unlocks instantly — yours to do whenever you like, at your own pace.
Scan with your phone to unlock
About this experience
Experience authentic daily life and local culture as we explore the vibrant heart of Florence where locals live, work, and play. Discover bustling markets, historic civic spaces, and iconic bridges that showcase the real character of the city. You'll witness the genuine rhythms of local life while visiting places that blend tradition with contemporary energy. This immersive journey reveals the authentic soul of Florence through the eyes of its residents.