History
History and Culture of Florence
Florence, Italy
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Scan to start — on your phone
This is a self-guided experience you follow on your phone. Point your camera at the code, pay a one-off fee (€2 / A$3 / US$2 by region), and it unlocks instantly — yours to do whenever you like, at your own pace.
Scan with your phone to unlock
About this experience
The History and Culture of Florence tour highlights Florence’s evolution from a Roman settlement to the heart of the Renaissance. You’ll explore key landmarks like the Duomo, Palazzo Vecchio, and Ponte Vecchio while uncovering stories of the Medici family, renowned artists, and the city's pivotal role in shaping Western art and thought.