City
A Day in Florence
Florence, Italy
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Scan to start — on your phone
This is a self-guided experience you follow on your phone. Point your camera at the code, pay a one-off fee (€2 / A$3 / US$2 by region), and it unlocks instantly — yours to do whenever you like, at your own pace.
Scan with your phone to unlock
About this experience
Experience authentic daily life as we explore the vibrant heart of Florence where locals truly live, work, and play. Discover bustling markets, charming artisan streets, and community spaces that reveal the city's genuine character beyond the main tourist paths. This immersive journey offers a unique glimpse into the everyday rhythms and traditions that define the authentic soul of Florence. You'll connect with the city's spirit through the eyes of its residents.